{"id":72488,"date":"2024-03-15T15:02:27","date_gmt":"2024-03-15T14:02:27","guid":{"rendered":"https:\/\/www.ubfc.fr\/?p=72488"},"modified":"2024-03-15T16:33:36","modified_gmt":"2024-03-15T15:33:36","slug":"le-crunch-bien-plus-quun-match-de-rugby","status":"publish","type":"post","link":"https:\/\/www.ubfc.fr\/en\/le-crunch-bien-plus-quun-match-de-rugby\/","title":{"rendered":"Le \u00ab crunch \u00bb, bien plus qu\u2019un match de rugby"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"72488\" class=\"elementor elementor-72488\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cc15b18 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cc15b18\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-02d828e\" data-id=\"02d828e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-881a685 elementor-widget elementor-widget-text-editor\" data-id=\"881a685\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/theconversation.com\/profiles\/laurent-gautier-199087\">Laurent Gautier<\/a>, <em><a href=\"https:\/\/theconversation.com\/institutions\/universite-de-bourgogne-ubfc-2288\">Universit\u00e9 de Bourgogne \u2013 UBFC<\/a><\/em>; <a href=\"https:\/\/theconversation.com\/profiles\/florian-koch-1233526\">Florian Koch<\/a>, <em><a href=\"https:\/\/theconversation.com\/institutions\/universite-de-bourgogne-ubfc-2288\">Universit\u00e9 de Bourgogne \u2013 UBFC<\/a><\/em> et <a href=\"https:\/\/theconversation.com\/profiles\/matthieu-llorca-1138324\">Matthieu Llorca<\/a>, <em><a href=\"https:\/\/theconversation.com\/institutions\/universite-de-bourgogne-ubfc-2288\">Universit\u00e9 de Bourgogne \u2013 UBFC<\/a><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2430ffc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2430ffc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f6e5ccb\" data-id=\"f6e5ccb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-89451a5 elementor-widget elementor-widget-text-editor\" data-id=\"89451a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ce samedi 16\u00a0mars, le XV de France joue \u00e0 Lyon, au Groupama Stadium, son dernier match de l\u2019\u00e9dition 2024 du Tournoi des six nations face \u00e0 l\u2019Angleterre. Cette rencontre pr\u00e9sente la particularit\u00e9 d\u2019avoir une d\u00e9nomination propre, une sorte de surnom\u00a0: le <a href=\"https:\/\/www.francetvinfo.fr\/sports\/rugby\/tournoi-des-six-nations\/france-angleterre-l-histoire-d-une-confrontation-de-legende-au-rugby_2049475.html\">\u00ab\u00a0crunch\u00a0\u00bb<\/a>, un terme \u00e0 l\u2019origine incertaine que l\u2019on peut traduire par \u00ab\u00a0moment crucial\u00a0\u00bb.<\/p><p>Ce faisant, il s\u2019inscrit dans une tradition que l\u2019on va appeler \u00ab\u00a0<a href=\"https:\/\/paperity.org\/p\/223023636\/lonymie-sportive-et-la-zone-de-transition-entre-les-noms-propres-et-les-noms-communs-dans\">l\u2019onomastique sportive<\/a>\u00a0\u00bb \u2013 c\u2019est-\u00e0-dire la cr\u00e9ation de noms propres pour d\u00e9signer un ensemble d\u2019\u00e9v\u00e8nements et d\u2019acteurs dans le domaine du sport, r\u00e9v\u00e9lant par-l\u00e0 la <a href=\"https:\/\/u-bourgogne.hal.science\/hal-03657635\">dimension \u00e9minemment discursive<\/a> des \u00e9v\u00e8nements sportifs.<\/p><p>Par-del\u00e0 l\u2019aspect linguistique strict, ce type de d\u00e9nominations posent d\u2019int\u00e9ressantes questions d\u2019ordre socio-culturel mais aussi de marketing. On rel\u00e8vera ainsi que \u00ab\u00a0crunch\u00a0\u00bb est pr\u00e9cis\u00e9ment le nom choisi par le journal <em>L\u2019\u00c9quipe<\/em> pour d\u00e9nommer son <a href=\"https:\/\/www.lequipe.fr\/collection\/podcasts\/serie\/crunch\/\">podcast rugby<\/a>.<\/p><p><blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"fr\" dir=\"ltr\">\ud83c\udfc9\ud83c\udf99 Crunch - le podcast rugby de L&#39;\u00c9quipe : Le d\u00e9but d&#39;un nouveau cycle pour les Bleus<br><br>Pour \u00e9couter &gt; <a href=\"https:\/\/t.co\/Xwr5FhOOW1\">https:\/\/t.co\/Xwr5FhOOW1<\/a> <a href=\"https:\/\/t.co\/1N5WEd70O3\">pic.twitter.com\/1N5WEd70O3<\/a><\/p>&mdash; L&#39;\u00c9QUIPE (@lequipe) <a href=\"https:\/\/twitter.com\/lequipe\/status\/1749518137899315521?ref_src=twsrc%5Etfw\">January 22, 2024<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p><p>Si tout locuteur est en mesure de faire intuitivement la diff\u00e9rence entre un nom commun et un <a href=\"https:\/\/www.persee.fr\/doc\/lgge_0458-726x_1982_num_16_66_1124\">nom propre<\/a>, ceux \u00e0 qui l\u2019on pense spontan\u00e9ment sont sans doute \u00e0 chercher du c\u00f4t\u00e9 des pr\u00e9noms, des noms de famille, des noms de lieux (pays, villes, villages\u2026), etc. Or, les noms propres sont bien plus fr\u00e9quents et vari\u00e9s que ces prototypes et le domaine du sport se r\u00e9v\u00e8le particuli\u00e8rement productif \u00e0 cet \u00e9gard.<\/p><p>Il y a les <a href=\"https:\/\/www.cairn.info\/revue-management-et-avenir-2010-5-page-51.htm\">noms de clubs<\/a> (Olympique de Marseille) et d\u2019\u00e9quipes souvent <a href=\"https:\/\/ans-names.pitt.edu\/ans\/article\/view\/2219\">affubl\u00e9es aussi de surnoms<\/a> (les Bleus pour les diff\u00e9rentes \u00e9quipes de France, etc.). Il y a les noms des stades qui donnent lieu, depuis plusieurs ann\u00e9es, avec la strat\u00e9gie de vente des droits \u00e0 des entreprises priv\u00e9es, \u00e0 ce que l\u2019on appelle le <a href=\"https:\/\/theconversation.com\/renommer-un-stade-opportunite-economique-defi-linguistique-164102\">\u00ab\u00a0naming\u00a0\u00bb<\/a> (ainsi \u00e0 Lille, le stade Pierre Mauroy ou Decathlon Arena) \u2013 ph\u00e9nom\u00e8ne qui oriente d\u00e9j\u00e0 la r\u00e9flexion vers l\u2019intersection entre langue\/linguistique et \u00e9conomie\/finance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42093a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42093a0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a24c5d6\" data-id=\"a24c5d6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-570090a elementor-widget elementor-widget-spacer\" data-id=\"570090a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4005b94 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4005b94\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-49d31c5\" data-id=\"49d31c5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c01abd elementor-widget elementor-widget-text-editor\" data-id=\"6c01abd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Match \u00e9conomique<\/h2><p>Et il y a donc les d\u00e9nominations d\u2019\u00e9preuves particuli\u00e8res comme le crunch de ce samedi 16\u00a0mars. Il serait toutefois r\u00e9ducteur d\u2019y voir une exception rugbystique. On retrouve ces m\u00eames strat\u00e9gies en football. Ainsi \u00ab\u00a0El Clasico\u00a0\u00bb d\u00e9signe depuis les ann\u00e9es\u00a01990 les matchs entre le Real Madrid et le FC Barcelone et des tentatives ont \u00e9t\u00e9 faites de le transf\u00e9rer, pour le championnat fran\u00e7ais de Ligue 1, aux matchs PSG-OM.<\/p><p><a href=\"https:\/\/www.erudit.org\/fr\/revues\/meta\/2006-v51-n4-meta1442\/014335ar\/\">Sans \u00eatre un nom de marque au sens l\u00e9gal<\/a>, une telle d\u00e9nomination individualise comme unique et particulier <em>un<\/em> match dans un tournoi qui en compte quinze. En discours \u2013 des f\u00e9d\u00e9rations, des sponsors, des m\u00e9dias et surtout des supporters, car c\u2019est toujours au carrefour de tous ces discours que se construit le sens d\u2019un mot \u2013 le crunch devient ainsi le r\u00e9ceptacle de toutes sortes de repr\u00e9sentations\u00a0: la \u00ab\u00a0rivalit\u00e9\u00a0\u00bb France \u2013 Angleterre d\u00e9localis\u00e9e sur un terrain de rugby plut\u00f4t que sur le champ diplomatique, le match \u00e0 ne pas manquer voire un \u00e9v\u00e8nement o\u00f9 il faut \u00eatre\u2026 et consommer.<\/p><p>Il serait donc erron\u00e9 de r\u00e9duire le crunch_ _et les autres matchs sp\u00e9cifiques \u00e0 un folkore socio-culturel. La dimension \u00e9conomique et marketing est \u00e9galement fondamentale (audiences t\u00e9l\u00e9 et billetterie).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-56546df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"56546df\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-3d97671\" data-id=\"3d97671\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a04e449\" data-id=\"a04e449\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b06c5ef elementor-widget elementor-widget-text-editor\" data-id=\"b06c5ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<figure><iframe src=\"https:\/\/www.youtube.com\/embed\/_TkY6SViUkI?wmode=transparent&amp;start=0\" width=\"440\" height=\"260\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><figcaption><span class=\"caption\">Vid\u00e9o (en anglais) de la f\u00e9d\u00e9ration internationale de rugby sur le Crunch de 1991.<\/span><\/figcaption><\/figure>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-68b9d72\" data-id=\"68b9d72\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-053831a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"053831a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc8c566\" data-id=\"cc8c566\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee5b0f8 elementor-widget elementor-widget-text-editor\" data-id=\"ee5b0f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Quel que soit le vainqueur sur le terrain sportif, le <em>Crunch<\/em> sera encore tr\u00e8s suivi, que ce soit en tribune ou \u00e0 la t\u00e9l\u00e9vision. La totalit\u00e9 des billets a \u00e9t\u00e9 r\u00e9serv\u00e9e en moins de deux heures (malgr\u00e9 un bug informatique, qui a retard\u00e9 de sept jours leur vente), avec <a href=\"https:\/\/www.ouest-france.fr\/sport\/rugby\/6-nations\/xv-de-france-bug-240-000-demandes-la-billetterie-du-crunch-contre-langleterre-critiquee-b1fe1dee-d622-11ee-a613-258427ffa9f5\">240\u00a0000 demandes enregistr\u00e9es<\/a> pour ce match de gala ne disposant pour la vente que de seulement 60\u00a0000 places.<\/p><p>En termes de droits t\u00e9l\u00e9visuels, le crunch de 2022 qui s\u2019\u00e9tait d\u00e9roul\u00e9 au stade de France, le samedi 19\u00a0mars \u00e0 21\u00a0h, a \u00e9t\u00e9 regard\u00e9 <a href=\"https:\/\/www.ozap.com\/actu\/fiction-presidentielle-coupe-du-monde-les-100-meilleures-audiences-de-la-television-en-2022\/624935\">par 9,1\u00a0millions de t\u00e9l\u00e9spectateurs sur France\u00a02<\/a>, ce qui en avait fait la seizi\u00e8me audience nationale de l\u2019ann\u00e9e, et le <a href=\"https:\/\/www.sudouest.fr\/sport\/tournoi-des-six-nations-pres-de-9-millions-de-telespectateurs-devant-france-angleterre-10226837.php\">taux d\u2019audience le plus \u00e9lev\u00e9 depuis la finale de la Coupe du monde<\/a> de rugby 2011 entre France et Nouvelle-Z\u00e9lande. Le Tournoi des six nations se traduit de toute fa\u00e7on \u00e0 chaque match de l\u2019\u00e9quipe de France par des audiences importantes, repr\u00e9sentant une <a href=\"https:\/\/tvmag.lefigaro.fr\/programme-tv\/audiences-tv\/audiences-enorme-carton-pour-le-match-de-rugby-france-irlande-sur-france-2-m6-sous-le-million-20240203\">part de march\u00e9 importante<\/a> pour le diffuseur France T\u00e9l\u00e9visions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-98be5bd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"98be5bd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0445c7b\" data-id=\"0445c7b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-447aafb elementor-widget elementor-widget-spacer\" data-id=\"447aafb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-954ca87 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"954ca87\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5228f45\" data-id=\"5228f45\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c09663a elementor-widget elementor-widget-text-editor\" data-id=\"c09663a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Des d\u00e9localisations co\u00fbteuses<\/h2><p>En termes d\u2019\u00e9conomie du sport, le crunch reste \u00e9galement une affaire de gros sous pour les f\u00e9d\u00e9rations anglaise (RFU) et fran\u00e7aise (FFR). D\u2019apr\u00e8s ses r\u00e9sultats financiers, la RFU \u00e9tait b\u00e9n\u00e9ficiaire de <a href=\"https:\/\/www.englandrugby.com\/dxdam\/01\/01d8ef5e-97a0-4364-bfd4-1cf265d4d0a2\/RFU-Annual-report-2023.pdf#page=34\">4\u00a0millions de livres sterling en 2023<\/a> (environ 4,7\u00a0millions d\u2019euros). En revanche, la FFR enregistre des d\u00e9ficits importants\u00a0: <a href=\"https:\/\/www.ouest-france.fr\/sport\/rugby\/rugby-ce-que-lon-sait-vraiment-des-difficultes-financieres-de-la-federation-francaise-469dc1ba-c012-11ee-9812-c8f10941541a\">40\u00a0millions d\u2019euros accumul\u00e9s depuis 2022<\/a> (16\u00a0millions sur l\u2019exercice 2022-23 et 24\u00a0millions sur celui de 2023-24).<\/p><p>La diff\u00e9rence majeure entre les deux f\u00e9d\u00e9rations de rugby r\u00e9side dans les recettes\u00a0: gr\u00e2ce \u00e0 la propri\u00e9t\u00e9 du stade de Twickenham, la RFU enregistre des <a href=\"https:\/\/www.englandrugby.com\/dxdam\/01\/01d8ef5e-97a0-4364-bfd4-1cf265d4d0a2\/RFU-Annual-report-2023.pdf#page=44\">recettes de billetterie de 48,4\u00a0millions de livres sterling<\/a> (56,7\u00a0millions d\u2019euros) contre 27,7\u00a0millions d\u2019euros pour la FFR et surtout 70,8\u00a0millions de livres sterling (82,9\u00a0millions d\u2019euros) de recettes d\u2019hospitalit\u00e9 VIP et de restauration qui sont inexistantes pour la FFR qui loue le Stade de France pour plus d\u2019un million d\u2019euros par match.<\/p><p>Un match \u00e0 Twickenham rapporte environ 10\u00a0millions de livres sterling (11,7\u00a0millions d\u2019euros) \u00e0 la RFU, contre 2,5\u00a0millions d\u2019euros pour la FFR. Le manque \u00e0 gagner est donc \u00e9norme pour la FFR, ce qui l\u2019a d\u2019ailleurs amen\u00e9 ces derni\u00e8res ann\u00e9es \u00e0 <a href=\"https:\/\/www.ladepeche.fr\/article\/2017\/01\/12\/2495025-toutes-les-grandes-federations-sont-proprietaires-de-leur-stade.html\">envisager la construction de son propre grand stade de rugby<\/a>.<\/p><p>On note d\u2019ailleurs, sur ce terrain des stades eux aussi touch\u00e9s par les ph\u00e9nom\u00e8nes de <em>naming<\/em>, que la d\u00e9localisation des trois matchs du Tournoi 2024 en province en raison des travaux au Stade de France en vue des Jeux olympiques (Marseille, Lille et Lyon) se traduit par des <a href=\"https:\/\/www.quinzemondial.com\/xv-de-france\/ffr--le-montant-pharaonique-des-pertes-envisagees-sur-les-matchs-a-domicile-du-6-nations-793600\">pertes de recettes d\u2019environ deux millions d\u2019euros<\/a> par match pour la FFR.<\/p><p>Enfin, la RFU domine l\u00e9g\u00e8rement la FFR en mati\u00e8re de sponsoring et de m\u00e9dias, avec respectivement 66,8\u00a0millions de livres sterling (78,2\u00a0millions d\u2019euros) et 71,2\u00a0millions d\u2019euros. Derniers param\u00e8tres du crunch \u00e9conomique\u00a0: les sponsors et \u00e9quipementiers. Le sponsor maillot du XV de la Rose est le r\u00e9seau de t\u00e9l\u00e9communications O<sub>2<\/sub>, partenaire depuis 1996, avec sur le dernier contrat conclu pour la p\u00e9riode 2021-2026, une participation financi\u00e8re \u00e0 parts \u00e9gales pour les \u00e9quipes masculines et f\u00e9minines de rugby de l\u2019Angleterre, qui se monte <a href=\"https:\/\/dicodusport.fr\/blog\/sponsor-principal-xv-de-la-rose-prolonge-son-contrat-avec-innovation-a-la-cle\/\">\u00e0 7,5\u00a0millions livres sterling par an<\/a> (8,8\u00a0millions d\u2019euros). Pour le XV de France, le sponsor maillot est depuis 2018 Altrad, avec un contrat de <a href=\"https:\/\/www.ouest-france.fr\/sport\/rugby\/equipe-de-france\/rugby-altrad-devient-sponsor-maillot-des-equipes-de-france-pour-deux-ans-et-demi-584b4282-c019-11ee-9812-c8f10941541a\">9\u00a0millions d\u2019euros par an de 2023 \u00e0 2028<\/a>.<\/p><p>C\u00f4t\u00e9 \u00e9quipementier, l\u2019Angleterre a sign\u00e9 avec Umbro (depuis septembre 2020, pour un contrat de 4\u00a0ans \u00e0 <a href=\"https:\/\/sportune.20minutes.fr\/marketing\/rugby-umbro-va-habiller-le-xv-de-la-rose-les-details-du-contrat-234381\">22,8\u00a0millions de livres sterling<\/a> (26,7\u00a0millions d\u2019euros) et l\u2019\u00e9quipe de France avec Le Coq sportif (de <a href=\"https:\/\/www.google.fr\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=&amp;ved=2ahUKEwjcuvnQzPGEAxVPgv0HHee4Ck4QFnoECBMQAQ&amp;url=https%3A%2F%2Fwww.sportbuzzbusiness.fr%2Frugby-combien-coute-le-nouveau-maillot-le-coq-sportif-du-xv-de-france-100-fabrique-en-france.html&amp;usg=AOvVaw1TqTjNr50d_CvUr1WsaqVC&amp;opi=89978449\">2018 \u00e0 2024 pour 3,7\u00a0millions d\u2019euros par an<\/a> et 1,9\u00a0million par an pour le rugby amateur).<\/p><p>Au bilan, l\u2019Angleterre domine la France sur le terrain \u00e9conomique. Ce qui ne se refl\u00e8tera bien entendu pas forc\u00e9ment sur l\u2019issue d\u2019une rencontre qui, quel que soit le r\u00e9sultat, reste \u00e0 part dans le monde du rugby et du sport.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-891da39 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"891da39\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e06ced8\" data-id=\"e06ced8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b06ae6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3b06ae6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-51b71ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"51b71ce\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a453bc\" data-id=\"5a453bc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7f0445 elementor-widget elementor-widget-text-editor\" data-id=\"a7f0445\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><p><a href=\"https:\/\/theconversation.com\/profiles\/laurent-gautier-199087\">Laurent Gautier<\/a>, Professeur des Universit\u00e9s en linguistique allemande et appliqu\u00e9e, <em><a href=\"https:\/\/theconversation.com\/institutions\/universite-de-bourgogne-ubfc-2288\">Universit\u00e9 de Bourgogne \u2013 UBFC<\/a><\/em>; <a href=\"https:\/\/theconversation.com\/profiles\/florian-koch-1233526\">Florian Koch<\/a>, Maitre de conf\u00e9rences, UFR Langues et communication, <em><a href=\"https:\/\/theconversation.com\/institutions\/universite-de-bourgogne-ubfc-2288\">Universit\u00e9 de Bourgogne \u2013 UBFC<\/a><\/em> et <a href=\"https:\/\/theconversation.com\/profiles\/matthieu-llorca-1138324\">Matthieu Llorca<\/a>, Maitre de conf\u00e9rences en \u00e9conomie, sp\u00e9cialiste des politiques \u00e9conomiques, <em><a href=\"https:\/\/theconversation.com\/institutions\/universite-de-bourgogne-ubfc-2288\">Universit\u00e9 de Bourgogne \u2013 UBFC<\/a><\/em><\/p><p>Cet article est republi\u00e9 \u00e0 partir de <a href=\"https:\/\/theconversation.com\">The Conversation<\/a> sous licence Creative Commons. Lire l\u2019<a href=\"https:\/\/theconversation.com\/le-crunch-bien-plus-quun-match-de-rugby-225921\">article original<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Laurent Gautier, Universit\u00e9 de Bourgogne \u2013 UBFC; Florian Koch, Universit\u00e9 de Bourgogne \u2013 UBFC et Matthieu Llorca, Universit\u00e9 de Bourgogne \u2013 UBFC Ce samedi 16\u00a0mars, le XV de France joue \u00e0 Lyon, au Groupama Stadium, son dernier match de l\u2019\u00e9dition 2024 du Tournoi des six nations face \u00e0 l\u2019Angleterre. Cette rencontre pr\u00e9sente la particularit\u00e9 d\u2019avoir &hellip; <a href=\"https:\/\/www.ubfc.fr\/en\/le-crunch-bien-plus-quun-match-de-rugby\/\">Continued<\/a><\/p>\n","protected":false},"author":60,"featured_media":72497,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2062,2049,14],"class_list":["post-72488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture-scientifique-et-technique","category-recherche","category-ubfc"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le \u00ab crunch \u00bb, bien plus qu\u2019un match de rugby - COMUE Universit\u00e9 Bourgogne-Franche-Comt\u00e9<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ubfc.fr\/le-crunch-bien-plus-quun-match-de-rugby\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le \u00ab crunch \u00bb, bien plus qu\u2019un match de rugby - COMUE Universit\u00e9 Bourgogne-Franche-Comt\u00e9\" \/>\n<meta property=\"og:description\" content=\"Laurent Gautier, Universit\u00e9 de Bourgogne \u2013 UBFC; Florian Koch, Universit\u00e9 de Bourgogne \u2013 UBFC et Matthieu Llorca, Universit\u00e9 de Bourgogne \u2013 UBFC Ce samedi 16\u00a0mars, le XV de France joue \u00e0 Lyon, au Groupama Stadium, son dernier match de l\u2019\u00e9dition 2024 du Tournoi des six nations face \u00e0 l\u2019Angleterre. 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