{"id":72363,"date":"2024-03-13T10:57:43","date_gmt":"2024-03-13T09:57:43","guid":{"rendered":"https:\/\/www.ubfc.fr\/?p=72363"},"modified":"2024-03-15T16:02:29","modified_gmt":"2024-03-15T15:02:29","slug":"vous-ne-direz-plus-viande-vegetale-une-nouvelle-bataille-commerciale-des-mots","status":"publish","type":"post","link":"https:\/\/www.ubfc.fr\/en\/vous-ne-direz-plus-viande-vegetale-une-nouvelle-bataille-commerciale-des-mots\/","title":{"rendered":"Vous ne direz plus \u00ab viande v\u00e9g\u00e9tale \u00bb : une nouvelle bataille (commerciale) des mots"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"72363\" class=\"elementor elementor-72363\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4005ec5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4005ec5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-d6015e7\" data-id=\"d6015e7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c2ed923\" data-id=\"c2ed923\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8070906 elementor-widget elementor-widget-text-editor\" data-id=\"8070906\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<figure><img decoding=\"async\" src=\"https:\/\/images.theconversation.com\/files\/581039\/original\/file-20240311-28-upx2gl.jpg?ixlib=rb-1.1.0&amp;rect=0%2C0%2C6048%2C4019&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip\" \/><figcaption>Comment d\u00e9signer d\u00e9sormais ces compositions \u00e0 base de soja ?\n<span class=\"attribution\"><span class=\"source\">Shutterstock<\/span><\/span><\/figcaption><\/figure>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-5e353eb\" data-id=\"5e353eb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42ce40c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42ce40c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-22e34a6\" data-id=\"22e34a6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7517636 elementor-widget elementor-widget-text-editor\" data-id=\"7517636\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/theconversation.com\/profiles\/anne-parizot-1512639\">Anne Parizot<\/a>, <em><a href=\"https:\/\/theconversation.com\/institutions\/universite-de-franche-comte-ubfc-2353\">Universit\u00e9 de Franche-Comt\u00e9 \u2013 UBFC<\/a><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9db460b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9db460b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd4afde\" data-id=\"dd4afde\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a04b19 elementor-widget elementor-widget-text-editor\" data-id=\"9a04b19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Une publicit\u00e9 des ann\u00e9es\u00a01970 vendait une <a href=\"https:\/\/www.bing.com\/videos\/riverview\/relatedvideo?q=publicit%C3%A9+cannada+dry+1974&amp;mid=B52F70%C2%ABD9D18C465AA1EBB52F70D9D18C465AA1EB&amp;FORM=VIRE\">boisson<\/a> qui ressemblait \u00e0 de l\u2019alcool, avait le go\u00fbt de l\u2019alcool mais n\u2019\u00e9tait pas de l\u2019alcool. La question se pose aujourd\u2019hui pour la <a href=\"https:\/\/theconversation.com\/topics\/viande-22328\">viande<\/a>. Peut-on encore utiliser le mot lorsqu\u2019il s\u2019agit de \u00ab\u00a0steaks v\u00e9g\u00e9taux\u00a0\u00bb, \u00ab\u00a0boulettes et escalopes v\u00e9g\u00e9tales\u00a0\u00bb, \u00ab\u00a0lardons v\u00e9g\u00e9taux\u00a0\u00bb, \u00ab\u00a0saucisses v\u00e9gans\u00a0\u00bb, \u00ab\u00a0rillettes v\u00e9g\u00e9tales\u00a0\u00bb ou m\u00eame \u00ab\u00a0<a href=\"https:\/\/www.officialveganshop.com\/frais-147\/boucherie-vegetale-155?mtm_campaign=414616143&amp;mtm_kwd=steak%20vegetal&amp;mtm_source=google&amp;mtm_medium=cpc&amp;mtm_cid=414616143&amp;msclkid=290cbc0b1d0f160db455d9ebb4bbd4a8&amp;utm_source=bing&amp;utm_medium=cpc&amp;utm_campaign=Boucherie&amp;utm_term=steak%20vegetal&amp;utm_content=Groupe%20d%27annonces%201\">boucherie v\u00e9g\u00e9tale<\/a>\u00a0\u00bb\u00a0?<\/p><p>La loi a voulu apporter une r\u00e9ponse. Un d\u00e9cret paru au <a href=\"https:\/\/www.legifrance.gouv.fr\/jorf\/id\/JORFTEXT000049199307\">Journal officiel<\/a> \u00e0 la fin du mois de f\u00e9vrier interdit d\u00e9sormais <a href=\"https:\/\/www.facebook.com\/watch\/?v=1442753146324271\">ces appellations<\/a> qui font directement r\u00e9f\u00e9rence \u00e0 des pi\u00e8ces de viande, ainsi que les termes, \u00ab\u00a0faisant r\u00e9f\u00e9rence aux noms des esp\u00e8ces et groupes d\u2019esp\u00e8ces animales, \u00e0 la morphologie ou \u00e0 l\u2019anatomie animale\u00a0\u00bb lorsqu\u2019il s\u2019agit de commercialiser un produit contenant des prot\u00e9ines v\u00e9g\u00e9tales. Le texte emporte la satisfaction des acteurs de la fili\u00e8re animale (\u00e9leveurs, bouchers), \u00e0 l\u2019origine de la demande. Certains consommateurs y adh\u00e8rent aussi, voyant peu de sens \u00e0 parler de \u00ab\u00a0saucisse v\u00e9g\u00e9tale\u00a0\u00bb.<\/p><p>La d\u00e9cision ne fait cependant pas l\u2019unanimit\u00e9. Le gouvernement avait d\u00e9j\u00e0 voulu, en juin 2022, r\u00e9server l\u2019usage des termes \u00ab\u00a0steak\u00a0\u00bb ou \u00ab\u00a0saucisse\u00a0\u00bb aux prot\u00e9ines animales, mais le d\u00e9cret avait \u00e9t\u00e9 remis en question <a href=\"https:\/\/www.lemonde.fr\/economie\/article\/2023\/09\/06\/interdiction-du-terme-steak-vegetal-le-numero-d-equilibriste-du-president-de-la-fnsea-arnaud-rousseau_6188105_3234.html\">par Prot\u00e9ines France<\/a>, un consortium fran\u00e7ais d\u2019entreprises ayant pour ambition de f\u00e9d\u00e9rer et de catalyser le d\u00e9veloppement du secteur v\u00e9g\u00e9tal.<\/p><p>La viande a par ailleurs de moins en moins la faveur des citoyens\u00a0: trop ch\u00e8re, <a href=\"https:\/\/theconversation.com\/la-viande-rouge-est-elle-vraiment-mauvaise-pour-la-sante-voici-ce-quen-dit-la-science-211463\">n\u00e9faste<\/a> pour la sant\u00e9 quand elle est surconsomm\u00e9e et notamment la <a href=\"https:\/\/aacrjournals.org\/cancerdiscovery\/article\/11\/10\/2446\/665572\/Discovery-and-Features-of-an-Alkylating-Signature\">viande rouge<\/a>, <a href=\"https:\/\/www.lemonde.fr\/les-decodeurs\/article\/2018\/12\/11\/pourquoi-la-viande-est-elle-si-nocive-pour-la-planete_5395914_4355770.html\">n\u00e9faste pour la plan\u00e8te<\/a> avec la d\u00e9forestation ou la consommation d\u2019eau qu\u2019elle implique souvent. L\u2019alimentation alternative tente de limiter ces effets n\u00e9gatifs. C\u2019est l\u2019objet de la \u00ab\u00a0viande v\u00e9g\u00e9tale\u00a0\u00bb (sous condition que les additifs en soient limit\u00e9s) et les <a href=\"https:\/\/videos.lesechos.fr\/lesechos\/sujet-actus\/produits-vegans-ou-vegetariens-les-ventes-decollent-en-supermarche\/zsmkpf\">consommateurs<\/a> y sont sensibles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ab4b187 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ab4b187\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e8cdf6\" data-id=\"6e8cdf6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed5d306 elementor-widget elementor-widget-text-editor\" data-id=\"ed5d306\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<figure><iframe src=\"https:\/\/www.youtube.com\/embed\/iIcEvJP9f-k?wmode=transparent&amp;start=0\" width=\"440\" height=\"260\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/figure>\nNourrir la plan\u00e8te tout en la prot\u00e9geant, manger bon et sain en tenant compte du bien-\u00eatre des animaux font partie d\u00e9sormais des discours politiques, scientifiques, sociaux et soci\u00e9taux. Les industriels, conscients de ces nouvelles injonctions, cr\u00e9ent de nouveaux produits sous couvert d\u2019une terminologie qui soul\u00e8ve l\u2019interrogation. Il ne s\u2019agit de fait pas tant de produire que de <a href=\"https:\/\/theconversation.com\/topics\/communication-21313\">communiquer<\/a> en vue de la commercialisation en cherchant le meilleur degr\u00e9 d\u2019acceptabilit\u00e9 des d\u00e9nominations, un ph\u00e9nom\u00e8ne qui a fait l\u2019objet de nos <a href=\"https:\/\/hal.science\/hal-03768177\">travaux<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d8f275 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d8f275\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eaf0a55\" data-id=\"eaf0a55\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb68cb4 elementor-widget elementor-widget-text-editor\" data-id=\"bb68cb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Appeler \u00ab\u00a0viande\u00a0\u00bb une salade de concombres\u00a0?<\/h2><p>Qu\u2019en est-il pour l\u2019\u00e9tiquette \u00ab\u00a0viande\u00a0\u00bb\u00a0? Le mot a beaucoup \u00e9volu\u00e9. Jusqu\u2019au XVII<sup>e<\/sup>\u00a0si\u00e8cle, il d\u00e9signait tout ce qui peut entretenir la vie (<em>vivenda<\/em>), c\u2019est-\u00e0-dire la nourriture en g\u00e9n\u00e9ral. <a href=\"https:\/\/www.lexilogos.com\/document\/littre.php?q=Viande\">Madame de S\u00e9vign\u00e9<\/a> appelait ainsi \u00ab\u00a0viandes\u00a0\u00bb une salade de concombres et de cerneaux\u2026 La viande chair animale \u00e9tait plut\u00f4t d\u00e9sign\u00e9e par le terme \u00ab\u00a0carne\u00a0\u00bb.<\/p><p>Ce n\u2019est qu\u2019ensuite que le mot se sp\u00e9cialise pour d\u00e9signer la chair des mammif\u00e8res et des oiseaux jusqu\u2019\u00e0, de nos jours, prendre un sens plus g\u00e9n\u00e9rique\u00a0: une source de prot\u00e9ines et d\u2019acides gras essentiels. Cela inclut pour certains le poisson\u00a0; pour d\u2019autres, en raison de la classification zoologique, ou par convictions personnelles ou opinions religieuses, <a href=\"https:\/\/infosante24.com\/viande-de-poisson-vous-devez-savoir\/\">il n\u2019en serait pas<\/a>.<\/p><p>Et le steak\u00a0? L\u00e0 encore le sens \u00e9volue. Au d\u00e9part il <a href=\"https:\/\/www.cnrtl.fr\/definition\/steak\">d\u00e9signe une tranche de chair \u00e0 griller<\/a> alors qu\u2019actuellement il renvoie plus sp\u00e9cifiquement \u00e0 une tranche de viande rouge conform\u00e9ment au beef steak anglais (m\u00eame si l\u2019on parle parfois de \u00ab\u00a0steak de thon\u00a0\u00bb). Ainsi c\u2019est sans doute la fa\u00e7on de d\u00e9couper le morceau en tranche qui motive l\u2019utilisation du terme et permet de le distinguer du steak hach\u00e9.<\/p><p>Exit donc aujourd\u2019hui steaks v\u00e9g\u00e9taux, escalopes de soja et autres produits (21 au total), utilisant des termes qui renvoient \u00e0 la viande, pouvant introduire la confusion dans l\u2019esprit du consommateur. Il est vrai que ces termes sont commun\u00e9ment utilis\u00e9s pour d\u00e9signer de la viande, c\u2019est-\u00e0-dire des prot\u00e9ines animales.<\/p><p>N\u00e9anmoins, la soci\u00e9t\u00e9 \u00e9volue et sa langue avec. Celle-ci a souvent eu recours \u00e0 des glissements s\u00e9mantiques qui fonctionnent par analogie de forme ou d\u2019aspect, d\u2019utilisation, de go\u00fbt\u00a0: bref, par imitation. <a href=\"https:\/\/www.cnrtl.fr\/definition\/escalope\">L\u2019escalope<\/a> par exemple est d\u00e9finie par analogie comme \u00ab\u00a0un mets pr\u00e9par\u00e9 et pr\u00e9sent\u00e9 comme une escalope de viande ou de poisson\u00a0\u00bb. Que dire de la Poire de b\u0153uf (pi\u00e8ce de viande d\u00e9finie par sa forme) et de la fraise de veau (membrane int\u00e9rieure de l\u2019intestin, du latin <em>fresa<\/em> qui signifie \u00ab\u00a0peau, enveloppe\u00a0\u00bb)\u00a0? Les arboriculteurs et mara\u00eechers vont-ils monter au cr\u00e9neau\u00a0?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-29a6b81 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"29a6b81\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bbcaeac\" data-id=\"bbcaeac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82131d9 elementor-widget elementor-widget-text-editor\" data-id=\"82131d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Pas d\u2019harmonisation<\/h2><p>Et si le d\u00e9cret ne faisait que renforcer la confusion qu\u2019elle pr\u00e9tend lever\u00a0? Les <a href=\"https:\/\/www.legifrance.gouv.fr\/jorf\/id\/JORFTEXT000049199307\">\u00ab\u00a0produits l\u00e9galement fabriqu\u00e9s ou commercialis\u00e9s dans un autre \u00c9tat membre de l\u2019Union europ\u00e9enne ou dans un pays tiers\u00a0\u00bb<\/a> restent autoris\u00e9s. En 2020, la <a href=\"https:\/\/www.culture-nutrition.com\/2021\/01\/12\/substituts-vegetaux-la-bataille-des-mots\/\">France interdisait d\u00e9j\u00e0 le \u00ab\u00a0steak v\u00e9g\u00e9tal\u00a0\u00bb<\/a> \u00e0 la diff\u00e9rence de la r\u00e9glementation europ\u00e9enne. L\u2019harmonisation n\u2019est pas encore au rendez-vous. Certains pays ont toutefois pris des mesures similaires concernant l\u2019\u00e9tiquetage des produits v\u00e9g\u00e9taux, la Belgique au sein de l\u2019UE, plus loin la Turquie ou <a href=\"https:\/\/vegconomist.com\/politics-law\/france-continues-fight-labelling-plant-based-meat\/\">l\u2019Australie<\/a>.<\/p><p>L\u2019identification et la reconnaissance de ces produits v\u00e9g\u00e9taux en magasin reposent en outre sur deux \u00e9l\u00e9ments\u00a0: d\u2019une part la mention \u00ab\u00a0v\u00e9g\u00e9tal\u00a0\u00bb ou \u00ab\u00a0v\u00e9gan\u00a0\u00bb et \u00e9galement leur place dans les rayons des supermarch\u00e9s. Ces produits sont habituellement pr\u00e9sent\u00e9s dans des rayons sp\u00e9cifiques. <a href=\"https:\/\/www.vegemag.fr\/societe\/quel-rayon-pour-les-produits-vegans-dans-les-supermarches-14705\/\">Mais certaines cha\u00eenes de la grande distribution<\/a>, notamment aux \u00c9tats-Unis, les placent \u00e0 c\u00f4t\u00e9 des produits d\u2019origine animale.<\/p><p>Pour \u00eatre coh\u00e9rent il faudrait aussi revoir les appellations et la s\u00e9paration des produits comme le lait de soja, boisson d\u2019origine v\u00e9g\u00e9tale. Ce qui a \u00e9t\u00e9 le cas puisqu\u2019en 2017, la Cour de Justice Europ\u00e9enne (CJUE) a publi\u00e9 un <a href=\"https:\/\/www.sciencesetavenir.fr\/nutrition\/aliments\/alternatives-vegetales-ne-dites-plus-lait-de-soja-ou-fromage-vegetal_113964\">arr\u00eat interdisant ces d\u00e9nominations<\/a>. Mais en fonction des pays, des exceptions existent comme pour la France\u00a0: on peut dire \u00ab\u00a0lait d\u2019amande, lait de coco, cr\u00e8me de riz, beurre de cacao\u00a0\u00bb. La CJUE pr\u00e9cise que l\u2019ajout de mentions indiquant l\u2019origine v\u00e9g\u00e9tale n\u2019y change rien et ne remet pas en cause cette interdiction. Aussi en France, les d\u00e9nominations qui ne font pas l\u2019objet d\u2019exception renvoient \u00e0 un terme g\u00e9n\u00e9rique\u00a0: \u00ab\u00a0boisson de\u00a0\u00bb \u00ab\u00a0au\u00a0\u00bb ou \u00ab\u00a0boisson v\u00e9g\u00e9tale\u00a0\u00bb.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fe6864d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fe6864d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-43d96f8\" data-id=\"43d96f8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2cda412 elementor-widget elementor-widget-text-editor\" data-id=\"2cda412\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Comment les nommer alors\u00a0?<\/h2><p>Si pour l\u2019ex-\u00ab\u00a0lait de soja\u00a0\u00bb la substitution a \u00e9t\u00e9 facile, les d\u00e9nominations concernant la \u00ab\u00a0future ex\u00a0\u00bb viande v\u00e9g\u00e9tale semble plus ardue car elle touche de nombreux produits (steak, escalope, lardons, jambon\u2026 ). L\u2019utilisation d\u2019un terme g\u00e9n\u00e9rique ne semble donc pas envisageable. \u00ab\u00a0Steak ou burger v\u00e9g\u00e9tal\u00a0\u00bb trouve un \u00e9quivalent dans \u00ab\u00a0galette v\u00e9g\u00e9tale ou v\u00e9g\u00e9tarienne\u00a0\u00bb, qui conserve une similitude avec la forme. Pour l\u2019escalope, qui d\u00e9signe une fine tranche, le sujet est plus d\u00e9licat\u00a0: pourrait-on envisager une \u00ab\u00a0fine tranche v\u00e9g\u00e9tale\u00a0\u00bb\u00a0? Mais alors, comment d\u00e9nommer le \u00ab\u00a0jambon v\u00e9g\u00e9tal\u00a0\u00bb en tranche\u00a0?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0229e15 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0229e15\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-cf8e618\" data-id=\"cf8e618\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fad6720\" data-id=\"fad6720\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cee0659 elementor-widget elementor-widget-text-editor\" data-id=\"cee0659\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<figure class=\"align-center zoomable\"><a href=\"https:\/\/images.theconversation.com\/files\/581047\/original\/file-20240311-28-9f9v7m.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=1000&amp;fit=clip\"><img decoding=\"async\" src=\"https:\/\/images.theconversation.com\/files\/581047\/original\/file-20240311-28-9f9v7m.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip\" sizes=\"(min-width: 1466px) 754px, (max-width: 599px) 100vw, (min-width: 600px) 600px, 237px\" srcset=\"https:\/\/images.theconversation.com\/files\/581047\/original\/file-20240311-28-9f9v7m.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=600&amp;h=450&amp;fit=crop&amp;dpr=1 600w, https:\/\/images.theconversation.com\/files\/581047\/original\/file-20240311-28-9f9v7m.jpg?ixlib=rb-1.1.0&amp;q=30&amp;auto=format&amp;w=600&amp;h=450&amp;fit=crop&amp;dpr=2 1200w, https:\/\/images.theconversation.com\/files\/581047\/original\/file-20240311-28-9f9v7m.jpg?ixlib=rb-1.1.0&amp;q=15&amp;auto=format&amp;w=600&amp;h=450&amp;fit=crop&amp;dpr=3 1800w, https:\/\/images.theconversation.com\/files\/581047\/original\/file-20240311-28-9f9v7m.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;h=566&amp;fit=crop&amp;dpr=1 754w, https:\/\/images.theconversation.com\/files\/581047\/original\/file-20240311-28-9f9v7m.jpg?ixlib=rb-1.1.0&amp;q=30&amp;auto=format&amp;w=754&amp;h=566&amp;fit=crop&amp;dpr=2 1508w, https:\/\/images.theconversation.com\/files\/581047\/original\/file-20240311-28-9f9v7m.jpg?ixlib=rb-1.1.0&amp;q=15&amp;auto=format&amp;w=754&amp;h=566&amp;fit=crop&amp;dpr=3 2262w\" alt=\"\" \/><\/a><figcaption><span class=\"caption\">Les laits de soja, devenus \u00ab\u00a0boisson de\/au soja\u00a0\u00bb.<\/span><\/figcaption><\/figure>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-117e919\" data-id=\"117e919\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2748319 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2748319\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-02874d5\" data-id=\"02874d5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-05fdb66 elementor-widget elementor-widget-text-editor\" data-id=\"05fdb66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00ab\u00a0Lardons v\u00e9g\u00e9taux\u00a0\u00bb pourrait-il \u00eatre remplac\u00e9 par \u00ab\u00a0petits b\u00e2tonnets v\u00e9g\u00e9taux\u00a0\u00bb\u00a0? Celui-ci est d\u00e9j\u00e0 utilis\u00e9 par des <a href=\"https:\/\/www.findus.fr\/produits\/green-cuisine\/coeur-de-repas\/batonnet-vegetal\">marques<\/a> s qui pr\u00e9sentent un produit \u00ab\u00a0saveur oc\u00e9ane\u00a0\u00bb ou <a href=\"https:\/\/happyvore.com\/products\/batonnets-panes-vegetaux-gourmands\">\u00ab\u00a0de la mer\u00a0\u00bb<\/a> ressemblant \u00e0 des b\u00e2tonnets de poisson pan\u00e9. Que dire encore des <a href=\"https:\/\/www.cnrtl.fr\/definition\/supr%C3%AAme\">supr\u00eames<\/a>, ces blancs et chair de volaille ou de gibier \u00e0 plumes dont le terme par extension signifie une pr\u00e9paration tr\u00e8s \u00e9labor\u00e9e et qui deviennent des <a href=\"https:\/\/happyvore.com\/products\/supremes-panes-vegetaux\">\u00ab\u00a0supr\u00eames v\u00e9g\u00e9taux\u00a0\u00bb<\/a>\u00a0?<\/p><p>Le probl\u00e8me de la terminologie alimentaire employ\u00e9e a \u00e9galement \u00e9t\u00e9 soulev\u00e9 par le <a href=\"https:\/\/www.challenges.fr\/economie\/gabriel-attal-a-t-il-lance-la-bataille-contre-la-viande-de-synthese_883842\">Premier ministre en f\u00e9vrier 2024<\/a> \u00e0 propos de la \u00ab\u00a0viande de synth\u00e8se\u00a0\u00bb, des prot\u00e9ines animales cultiv\u00e9es en laboratoire, autre forme alternative qui cherche elle aussi encore sa d\u00e9nomination.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9b9aa3f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9b9aa3f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df840b4\" data-id=\"df840b4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7c0ab4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b7c0ab4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aee0dab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aee0dab\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-353fe25\" data-id=\"353fe25\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6bd9153 elementor-widget elementor-widget-text-editor\" data-id=\"6bd9153\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/theconversation.com\/profiles\/anne-parizot-1512639\">Anne Parizot<\/a>, Professeur des universit\u00e9s en sciences de l&#8217;information et de la communication, <em><a href=\"https:\/\/theconversation.com\/institutions\/universite-de-franche-comte-ubfc-2353\">Universit\u00e9 de Franche-Comt\u00e9 \u2013 UBFC<\/a><\/em><\/p><p>Cet article est republi\u00e9 \u00e0 partir de <a href=\"https:\/\/theconversation.com\">The Conversation<\/a> sous licence Creative Commons. Lire l\u2019<a href=\"https:\/\/theconversation.com\/vous-ne-direz-plus-viande-vegetale-une-nouvelle-bataille-commerciale-des-mots-225530\">article original<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Comment d\u00e9signer d\u00e9sormais ces compositions \u00e0 base de soja ? Shutterstock Anne Parizot, Universit\u00e9 de Franche-Comt\u00e9 \u2013 UBFC Une publicit\u00e9 des ann\u00e9es\u00a01970 vendait une boisson qui ressemblait \u00e0 de l\u2019alcool, avait le go\u00fbt de l\u2019alcool mais n\u2019\u00e9tait pas de l\u2019alcool. La question se pose aujourd\u2019hui pour la viande. Peut-on encore utiliser le mot lorsqu\u2019il s\u2019agit &hellip; <a href=\"https:\/\/www.ubfc.fr\/en\/vous-ne-direz-plus-viande-vegetale-une-nouvelle-bataille-commerciale-des-mots\/\">Continued<\/a><\/p>\n","protected":false},"author":60,"featured_media":72368,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2062,2049,14],"class_list":["post-72363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture-scientifique-et-technique","category-recherche","category-ubfc"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vous ne direz plus \u00ab viande v\u00e9g\u00e9tale \u00bb : une nouvelle bataille (commerciale) des mots - COMUE Universit\u00e9 Bourgogne-Franche-Comt\u00e9<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ubfc.fr\/vous-ne-direz-plus-viande-vegetale-une-nouvelle-bataille-commerciale-des-mots\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vous ne direz plus \u00ab viande v\u00e9g\u00e9tale \u00bb : une nouvelle bataille (commerciale) des mots - COMUE Universit\u00e9 Bourgogne-Franche-Comt\u00e9\" \/>\n<meta property=\"og:description\" content=\"Comment d\u00e9signer d\u00e9sormais ces compositions \u00e0 base de soja ? Shutterstock Anne Parizot, Universit\u00e9 de Franche-Comt\u00e9 \u2013 UBFC Une publicit\u00e9 des ann\u00e9es\u00a01970 vendait une boisson qui ressemblait \u00e0 de l\u2019alcool, avait le go\u00fbt de l\u2019alcool mais n\u2019\u00e9tait pas de l\u2019alcool. La question se pose aujourd\u2019hui pour la viande. Peut-on encore utiliser le mot lorsqu\u2019il s\u2019agit &hellip; Continued\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ubfc.fr\/vous-ne-direz-plus-viande-vegetale-une-nouvelle-bataille-commerciale-des-mots\/\" \/>\n<meta property=\"og:site_name\" content=\"COMUE Universit\u00e9 Bourgogne-Franche-Comt\u00e9\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UnivBFC\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-13T09:57:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-15T15:02:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ubfc.fr\/wp-content\/uploads\/2024\/03\/viande-TCF.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fanny Ajak\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.ubfc.fr\/wp-content\/uploads\/2024\/03\/viande-TCF.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@univ_bfc\" \/>\n<meta name=\"twitter:site\" content=\"@univ_bfc\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fanny Ajak\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ubfc.fr\\\/vous-ne-direz-plus-viande-vegetale-une-nouvelle-bataille-commerciale-des-mots\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ubfc.fr\\\/vous-ne-direz-plus-viande-vegetale-une-nouvelle-bataille-commerciale-des-mots\\\/\"},\"author\":{\"name\":\"Fanny Ajak\",\"@id\":\"https:\\\/\\\/www.ubfc.fr\\\/#\\\/schema\\\/person\\\/692829a283f52bc4a247708371ee307a\"},\"headline\":\"Vous ne direz plus \u00ab viande v\u00e9g\u00e9tale \u00bb : une nouvelle bataille (commerciale) des mots\",\"datePublished\":\"2024-03-13T09:57:43+00:00\",\"dateModified\":\"2024-03-15T15:02:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ubfc.fr\\\/vous-ne-direz-plus-viande-vegetale-une-nouvelle-bataille-commerciale-des-mots\\\/\"},\"wordCount\":1441,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ubfc.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ubfc.fr\\\/vous-ne-direz-plus-viande-vegetale-une-nouvelle-bataille-commerciale-des-mots\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ubfc.fr\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/TCF-viande-vegetale.png\",\"articleSection\":[\"Culture scientifique et technique\",\"Recherche\",\"UBFC\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ubfc.fr\\\/vous-ne-direz-plus-viande-vegetale-une-nouvelle-bataille-commerciale-des-mots\\\/\",\"url\":\"https:\\\/\\\/www.ubfc.fr\\\/vous-ne-direz-plus-viande-vegetale-une-nouvelle-bataille-commerciale-des-mots\\\/\",\"name\":\"Vous ne direz plus \u00ab viande v\u00e9g\u00e9tale \u00bb : une nouvelle bataille (commerciale) des mots - 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