{"id":63586,"date":"2022-09-20T10:39:29","date_gmt":"2022-09-20T08:39:29","guid":{"rendered":"https:\/\/www.ubfc.fr\/?p=63586"},"modified":"2022-09-20T11:46:03","modified_gmt":"2022-09-20T09:46:03","slug":"marches-du-vin-de-la-biere-et-du-cidre-des-frontieres-de-plus-en-plus-floues","status":"publish","type":"post","link":"https:\/\/www.ubfc.fr\/en\/marches-du-vin-de-la-biere-et-du-cidre-des-frontieres-de-plus-en-plus-floues\/","title":{"rendered":"March\u00e9s du vin, de la bi\u00e8re et du cidre : des fronti\u00e8res de plus en plus floues"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"63586\" class=\"elementor elementor-63586\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-96d069c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"96d069c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f4631a7\" data-id=\"f4631a7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e216297 elementor-widget elementor-widget-text-editor\" data-id=\"e216297\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/theconversation.com\/profiles\/jean-francois-outreville-1225128\">Jean-Fran\u00e7ois Outreville<\/a>, <em><a href=\"https:\/\/theconversation.com\/institutions\/burgundy-school-of-business-2355\">Burgundy School of Business <\/a><\/em>; <a href=\"https:\/\/theconversation.com\/profiles\/eric-le-fur-1178469\">\u00c9ric Le Fur<\/a>, <em><a href=\"https:\/\/theconversation.com\/institutions\/inseec-grande-ecole-2275\">INSEEC Grande \u00c9cole<\/a><\/em>; <a href=\"https:\/\/theconversation.com\/profiles\/lara-agnoli-1376735\">Lara Agnoli<\/a>, <em><a href=\"https:\/\/theconversation.com\/institutions\/burgundy-school-of-business-2355\">Burgundy School of Business <\/a><\/em> et <a href=\"https:\/\/theconversation.com\/profiles\/martin-cloutier-988015\">Martin Cloutier<\/a>, <em><a href=\"https:\/\/theconversation.com\/institutions\/universite-du-quebec-a-montreal-uqam-2410\">Universit\u00e9 du Qu\u00e9bec \u00e0 Montr\u00e9al (UQAM)<\/a><\/em>\n\n<script type=\"text\/javascript\" src=\"https:\/\/theconversation.com\/javascripts\/lib\/content_tracker_hook.js\" id=\"theconversation_tracker_hook\" data-counter=\"https:\/\/counter.theconversation.com\/content\/189319\/count?distributor=republish-lightbox-advanced\" async=\"async\"><\/script>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c35026e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c35026e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a2b109\" data-id=\"2a2b109\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-060e359 elementor-widget elementor-widget-text-editor\" data-id=\"060e359\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Depuis quelques ann\u00e9es, l\u2019offre de boissons dites \u00ab\u00a0fun\u00a0\u00bb a fortement augment\u00e9 de telle sorte qu\u2019il devient difficile de faire la diff\u00e9rence entre trois types de boissons ferment\u00e9es, le <a href=\"https:\/\/theconversation.com\/fr\/topics\/vin-20325\">vin<\/a>, la <a href=\"https:\/\/theconversation.com\/fr\/topics\/biere-80058\">bi\u00e8re<\/a> et le cidre. En effet, il est possible de boire des vins de cerises, un co-ferment de bi\u00e8re et de jus de myrtille qui ont le go\u00fbt d\u2019un Lambrusco ou encore des cidres ros\u00e9s croustillants aux saveurs de poires qui ont le go\u00fbt d\u2019un Prosecco. L\u2019hybridation croissante du vin, de la bi\u00e8re et du cidre rend chaque boisson de plus en plus floue et red\u00e9finit les lignes de concurrence entre les produits et les march\u00e9s.<\/p><p>Le vin, la bi\u00e8re et le cidre, compar\u00e9s aux spiritueux, b\u00e9n\u00e9ficient d\u2019un potentiel renouvel\u00e9 et croissant aupr\u00e8s des jeunes consommateurs du monde entier. Toutefois, une analyse comparative des trois march\u00e9s montre que la consommation est fortement concentr\u00e9e dans quelques pays. En effet, pr\u00e8s de la moiti\u00e9 du march\u00e9 est couverte par les quatre principaux pays consommateurs de vin (\u00c9tats-Unis, Italie, France et Allemagne) et de bi\u00e8re (\u00c9tats-Unis, Chine, Br\u00e9sil et Allemagne). Le march\u00e9 du cidre, moins volumineux, est concentr\u00e9 dans seulement trois pays (Royaume-Uni, Afrique du Sud, \u00c9tats-Unis).<\/p><p>La production de raisin, la latitude (autrement dit, le climat), la g\u00e9ologie et l\u2019histoire expliquent traditionnellement la consommation relative de vin. Cependant, l\u2019int\u00e9gration \u00e9conomique mondiale a <a href=\"https:\/\/onlinelibrary.wiley.com\/doi\/abs\/10.1111\/1477-9552.12128\">affaibli l\u2019association entre production et consommation<\/a>.<\/p><p>Pour expliquer la consommation de boissons dans le monde, de nombreuses \u00e9tudes universitaires identifient les variables culturelles comme essentielles. L\u2019environnement culturel, la dynamique d\u00e9mographique, l\u2019\u00e9ducation, les institutions et les r\u00e9glementations gouvernementales par le biais du commerce influencent \u00e9videmment le comportement des consommateurs, l\u2019impact sur le comportement d\u2019achat, la prise de d\u00e9cision et les r\u00e9ponses aux aspects tarifaires.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e9e042d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e9e042d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e1d3faf\" data-id=\"e1d3faf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c42a9e elementor-widget elementor-widget-text-editor\" data-id=\"7c42a9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Caract\u00e9ristiques intrins\u00e8ques et extrins\u00e8ques<\/h2><p>Ces trois march\u00e9s sont g\u00e9n\u00e9ralement \u00e9tudi\u00e9s s\u00e9par\u00e9ment, bien qu\u2019il semble exister des synergies et des compl\u00e9mentarit\u00e9s entre ces trois boissons. En effet, la fonction de demande pour ces boissons ferment\u00e9es est d\u00e9riv\u00e9e de la maximisation de la fonction d\u2019utilit\u00e9 du consommateur. Elle est d\u00e9pendante du revenu, des prix et du comportement de consommation subjectif des consommateurs. La plupart des \u00e9tudes constatent ainsi que les \u00e9lasticit\u00e9s-revenu du vin sont consid\u00e9rablement plus \u00e9lev\u00e9es que celles de la bi\u00e8re ou du cidre.<\/p><p>Par cons\u00e9quent, dans les pays o\u00f9 la bi\u00e8re est la boisson traditionnelle, les m\u00e9nages peuvent d\u00e9placer leur consommation <a href=\"https:\/\/theconversation.com\/fr\/topics\/alcool-26411\">d\u2019alcool<\/a> vers les vins lorsqu\u2019ils deviennent plus riches. L\u2019impact de la culture dans l\u2019explication du comportement des consommateurs permet donc de <a href=\"https:\/\/www.researchgate.net\/publication\/344888719_Wine_Consumption_and_Culture_A_Cross-Country_Analysis\">mieux comprendre les compl\u00e9mentarit\u00e9s<\/a> entre les trois boissons ferment\u00e9es.<\/p><p>[<em>Pr\u00e8s de 80\u00a0000 lecteurs font confiance \u00e0 la newsletter de The\u00a0Conversation pour mieux comprendre les grands enjeux du monde<\/em>. <a href=\"https:\/\/theconversation.com\/fr\/newsletters\/la-newsletter-quotidienne-5?utm_source=inline-70ksignup\">Abonnez-vous aujourd\u2019hui<\/a>]<\/p><p>En ce qui concerne le prix, le cadre h\u00e9donique a \u00e9t\u00e9 largement utilis\u00e9 dans les \u00e9tudes universitaires pour saisir les variables qui ont un impact direct sur le prix, tels que les facteurs g\u00e9ographiques et viticoles, les facteurs temporels, l\u2019information publique et les facteurs de productivit\u00e9.<\/p><p>Les caract\u00e9ristiques intrins\u00e8ques sont celles qui sont regroup\u00e9es dans le bien et constituent l\u2019essence du produit. Les caract\u00e9ristiques extrins\u00e8ques sont celles qui influencent l\u2019appr\u00e9ciation du bien par le consommateur mais qui n\u2019appartiennent pas au produit lui-m\u00eame. La classification des d\u00e9terminants des prix propos\u00e9e dans le tableau suivant est un cadre applicable aux trois cat\u00e9gories de boissons. Il contient cinq clusters, chacun d\u2019eux \u00e9tant tri\u00e9 selon l\u2019\u00e9tat de la nature, c\u2019est-\u00e0-dire fixe ou variable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e79c41 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e79c41\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64b0771\" data-id=\"64b0771\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-85fdbaa elementor-widget elementor-widget-text-editor\" data-id=\"85fdbaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><iframe id=\"OUznG\" class=\"tc-infographic-datawrapper\" style=\"border: none;\" src=\"https:\/\/datawrapper.dwcdn.net\/OUznG\/1\/\" width=\"100%\" height=\"400px\" frameborder=\"0\"><\/iframe><\/p><p>Il existe un grand nombre <a href=\"https:\/\/www.researchgate.net\/publication\/338535129_Hedonic_Price_Functions_and_Wine_Price_Determinants_A_Review_of_Empirical_Research\">d\u2019articles universitaires<\/a> pr\u00e9sentant des mod\u00e8les h\u00e9doniques des d\u00e9terminants du prix du vin par rapport au peu d\u2019\u00e9tudes sur la bi\u00e8re ou le <a href=\"https:\/\/www.tandfonline.com\/doi\/abs\/10.1080\/13504851.2020.1852162\">cidre<\/a> qui portent principalement sur des crit\u00e8res g\u00e9ographiques ou des facteurs agricoles. Les facteurs d\u2019horizon temporel ne semblent pas pertinents pour ces deux derni\u00e8res boissons ferment\u00e9es.<\/p><p>\u00a0<\/p><hr \/>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fe986fa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fe986fa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d3944b3\" data-id=\"d3944b3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab0ca28 elementor-widget elementor-widget-text-editor\" data-id=\"ab0ca28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Nombreuses opportunit\u00e9s<\/h2><p>Le vin, la bi\u00e8re et le cidre sont des biens d\u2019exp\u00e9rience, c\u2019est-\u00e0-dire que leur qualit\u00e9 est incertaine et n\u2019est connue qu\u2019apr\u00e8s consommation. Les consommateurs recherchent ainsi des informations sur la qualit\u00e9, et le prix devient le r\u00e9sultat de signaux de qualit\u00e9. Par cons\u00e9quent, le march\u00e9 des avis d\u2019experts sur le vin est important et les consommateurs comptent sur cette information pour prendre leurs d\u00e9cisions d\u2019achat. Le r\u00f4le des experts, bien que critiqu\u00e9, a \u00e9t\u00e9 reconnu pour r\u00e9duire l\u2019information asym\u00e9trique en fournissant des notations publiques et des \u00e9valuations de qualit\u00e9.<\/p><p>C\u2019est clairement une voie \u00e0 suivre pour la bi\u00e8re et le cidre. Une analyse comparative des d\u00e9terminants du prix du vin, de la bi\u00e8re et du cidre doit \u00eatre d\u00e9velopp\u00e9e pour analyser l\u2019impact des facteurs g\u00e9ographiques, de l\u2019information du public et des conditions d\u2019approvisionnement.<\/p><p>Un certain nombre d\u2019\u00e9tudes r\u00e9centes appliquent l\u2019approche du consentement \u00e0 payer aux boissons au sens donn\u00e9 par les \u00e9conomistes \u2013 le prix de r\u00e9servation \u2013 c\u2019est-\u00e0-dire la limite du prix d\u2019un produit ou d\u2019un service qu\u2019un consommateur est capable ou dispos\u00e9 \u00e0 payer. En appliquant cette approche, il peut \u00eatre possible de comprendre si la culture, les attitudes, les us et coutumes ont un impact sur l\u2019approche du consentement \u00e0 payer une bouteille de vin, de bi\u00e8re, de cidre ou de toute nouvelle boisson \u00ab\u00a0fun\u00a0\u00bb.<\/p><p>Enfin, une interrogation li\u00e9e au comportement des consommateurs et \u00e0 l\u2019approche du consentement \u00e0 payer \u00e9merge des propri\u00e9t\u00e9s intrins\u00e8ques des produits. Une grande partie de l\u2019innovation dans le secteur des boissons ferment\u00e9es s\u2019est concentr\u00e9e sur la saveur, la couleur et les perceptions sensorielles. La recherche acad\u00e9mique s\u2019est pour l\u2019instant essentiellement int\u00e9ress\u00e9e aux pr\u00e9f\u00e9rences de saveur de la <a href=\"https:\/\/www.researchgate.net\/publication\/331385690_How_consumer_involvement_influences_consumption_elicited_emotions\">bi\u00e8re<\/a> et du <a href=\"https:\/\/onlinelibrary.wiley.com\/doi\/full\/10.1002\/jib.489\">cidre<\/a>. Il reste donc de nombreuses opportunit\u00e9s de recherche sur les innovations dans le secteur des boissons ferment\u00e9es.<\/p><p>L\u2019accent mis sur l\u2019aspect naturel de la boisson par rapport \u00e0 d\u2019autres produits concurrents pourrait \u00eatre une question int\u00e9ressante. Ainsi, des produits vins, bi\u00e8res ou cidres aux ar\u00f4mes nouveaux (vanille, cerise, fruits rouges, fruits de la passion, fruits exotiques) pourraient tr\u00e8s bien \u00eatre des produits \u00e0 succ\u00e8s.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-182e9f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"182e9f6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c5ed3f\" data-id=\"6c5ed3f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-483ae1f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"483ae1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c829106 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c829106\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-15fe585\" data-id=\"15fe585\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-349600c elementor-widget elementor-widget-text-editor\" data-id=\"349600c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Cet article a \u00e9t\u00e9 pr\u00e9sent\u00e9 lors de la premi\u00e8re conf\u00e9rence de l\u2019European Association of Wine Economists (EuAWE) en mai 2022 \u00e0 Vila Real (Portugal), \u00e0 la 7<sup>e<\/sup>\u00a0conf\u00e9rence de la BeerOnomics en juin 2022 \u00e0 Dublin (Irlande) et \u00e0 la 5<sup>e<\/sup>\u00a0conf\u00e9rence de l\u2019Academy of Wine Business Research (AWBR) \u00e0 Dijon (France) en juillet 2022.<\/em><\/p><p><em>L\u2019abus d\u2019alcool est dangereux pour la sant\u00e9, \u00e0 consommer avec mod\u00e9ration. L\u2019alcool ne doit pas \u00eatre consomm\u00e9 par des femmes enceintes<\/em>.<\/p><p><a href=\"https:\/\/theconversation.com\/profiles\/jean-francois-outreville-1225128\">Jean-Fran\u00e7ois Outreville<\/a>, Professeur \u00e9m\u00e9rite, <em><a href=\"https:\/\/theconversation.com\/institutions\/burgundy-school-of-business-2355\">Burgundy School of Business <\/a><\/em>; <a href=\"https:\/\/theconversation.com\/profiles\/eric-le-fur-1178469\">\u00c9ric Le Fur<\/a>, Professeur, <em><a href=\"https:\/\/theconversation.com\/institutions\/inseec-grande-ecole-2275\">INSEEC Grande \u00c9cole<\/a><\/em>; <a href=\"https:\/\/theconversation.com\/profiles\/lara-agnoli-1376735\">Lara Agnoli<\/a>, Associate professor, <em><a href=\"https:\/\/theconversation.com\/institutions\/burgundy-school-of-business-2355\">Burgundy School of Business <\/a><\/em> et <a href=\"https:\/\/theconversation.com\/profiles\/martin-cloutier-988015\">Martin Cloutier<\/a>, Professeur titulaire, <em><a href=\"https:\/\/theconversation.com\/institutions\/universite-du-quebec-a-montreal-uqam-2410\">Universit\u00e9 du Qu\u00e9bec \u00e0 Montr\u00e9al (UQAM)<\/a><\/em><\/p><p>Cet article est republi\u00e9 \u00e0 partir de <a href=\"https:\/\/theconversation.com\">The Conversation<\/a> sous licence Creative Commons. Lire l\u2019<a href=\"https:\/\/theconversation.com\/marches-du-vin-de-la-biere-et-du-cidre-des-frontieres-de-plus-en-plus-floues-189319\">article original<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Jean-Fran\u00e7ois Outreville, Burgundy School of Business ; \u00c9ric Le Fur, INSEEC Grande \u00c9cole; Lara Agnoli, Burgundy School of Business et Martin Cloutier, Universit\u00e9 du Qu\u00e9bec \u00e0 Montr\u00e9al (UQAM) Depuis quelques ann\u00e9es, l\u2019offre de boissons dites \u00ab\u00a0fun\u00a0\u00bb a fortement augment\u00e9 de telle sorte qu\u2019il devient difficile de faire la diff\u00e9rence entre trois types de boissons ferment\u00e9es, &hellip; <a href=\"https:\/\/www.ubfc.fr\/en\/marches-du-vin-de-la-biere-et-du-cidre-des-frontieres-de-plus-en-plus-floues\/\">Continued<\/a><\/p>\n","protected":false},"author":60,"featured_media":58480,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2062,2049,14],"class_list":["post-63586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture-scientifique-et-technique","category-recherche","category-ubfc"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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