{"id":46675,"date":"2020-09-22T15:19:11","date_gmt":"2020-09-22T13:19:11","guid":{"rendered":"https:\/\/www.ubfc.fr\/master-bdeem\/"},"modified":"2026-02-25T09:50:48","modified_gmt":"2026-02-25T08:50:48","slug":"master-bdeem","status":"publish","type":"page","link":"https:\/\/www.ubfc.fr\/en\/formations\/masters\/master-bdeem\/","title":{"rendered":"Master BDEEM"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"46675\" class=\"elementor elementor-46675 elementor-33845\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2fec4d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2fec4d9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ef7800\" data-id=\"7ef7800\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ea5dfe elementor-widget elementor-widget-text-editor\" data-id=\"7ea5dfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><span style=\"font-size: 12pt; color: #000000;\"><strong><em>Behavioral and Digital Economics for Effective Management<\/em><\/strong><\/span><\/h5>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">A program to train future leaders and academics in economics and management to a high level of expertise in the intersection between applied economics, management, behavioral tools and digital technologies.<\/span><\/p>\n<h3><span style=\"font-size: 12pt;\"><strong>Outline of the program<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">A highly specialized and interdisciplinary Master\u2019s degree program, in complete connection with applied research in behavioral economics developed at UBFC.<\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">Develop the skills to evaluate research findings and to relate them to practical applications and solutions.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">Be able to identify and mobilize the relevant tools in an organizational and\/or operational context.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">Be able to identify and understand the data required and approaches necessary to uncover and support behavioral solutions to a problem.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-size: 12pt;\"><strong>Program description\u00a0\u00a0 <\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">The BDEEM Master\u2019s program is a consecutive four-semester International Specialized Master of Science (M.Sc.) degree program taught in English. It takes place at the University of Franche-Comt\u00e9, Besan\u00e7on.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">It offers students a unique and future-oriented program structure in France with a specific behavioral and digital orientation.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">This Master is taught by scientists and researchers teaching modules in complete connection with their own research in the field: all researchers in behavioral economics, information and communication technologies (ICT) and information systems (IS), as well as management from Universit\u00e9 Bourgogne Franche-Comt\u00e9 (UBFC). They are currently working in the CRESE research department at the University of Franche-Comt\u00e9 (UFC) and CREGO research department and the IAE (business department) at the University of Burgundy (UB).<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">The Master collaborates with corporate partners applying behavioral and digital tools in management. It also offers students the possibility of a semester abroad with distinguished foreign universities.<\/span><\/p>\n<h3><span style=\"font-size: 12pt;\"><strong>Curriculum\u00a0 <\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">Semesters 1 and 2 integrate main elements of economics, competition policy, public policy, industrial organization with a focus on the contribution of behavioral economics. They include studies in:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 12pt;\">Statistics and Data Analysis<\/span><\/li>\n<li><span style=\"font-size: 12pt;\">Public policy<\/span><\/li>\n<li><span style=\"font-size: 12pt;\">Economics and finance<\/span><\/li>\n<li><span style=\"font-size: 12pt;\">Game theory<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 12pt;\"><a href=\"https:\/\/intelligence-economique-bdeem.ubfc.fr\/programs-courses\/m1\/\">Discover the syllabus for M1<\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">Semesters 3 and 4 integrate main tools and theories in management with a particular focus on Consumer psychology and Business Intelligence, taking into account the impact of behavior in decision-making.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><a href=\"https:\/\/intelligence-economique-bdeem.ubfc.fr\/programs-courses\/m2\/\">Discover the syllabus for M2<\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">During their 2nd and 4th semester, students are required to participate in internships and write their Master\u2019s thesis (written individually under a researcher\u2019s supervision) about a relevant topic in one of the participating research departments.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">All course formats are highly interactive and will be partly conducted as so called \u00ab\u00a0project courses\u00a0\u00bb in collaboration with companies.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">Some courses will mainly be conducted using experimental economics games and infrastructures by researchers of the team.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">Pedagogical approach emphasizes connections with the corporate world (courses taught by professionals, mandatory work placements, consulting projects, etc.).<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fb8bf15 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fb8bf15\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b15611b\" data-id=\"b15611b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28d859f elementor-widget elementor-widget-text-editor\" data-id=\"28d859f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"font-size: 12pt;\"><strong>Entry requirements\u00a0\u00a0\u00a0 <\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">The main goal is to attract highly talented and ambitious French students from UBFC, as well as students from all over the world with a background in science, business, social sciences, economics, finance, political science, psychology, sociology, neuroscience, computer science or other integrated programs. The Master will benefit from international agreements with foreign universities of the UFC and the UB-IAE.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">Applicants must hold a Bachelor\u2019s Degree or License (180 ECTS) in science (mathematics, computer science, engineering, statistics and data analysis etc\u2026), in economics and management, or other human sciences.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">The application file must have:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 12pt;\">A detailed CV<\/span><\/li>\n<li><span style=\"font-size: 12pt;\">Diplomas with individual marks in different studied courses<\/span><\/li>\n<li><span style=\"font-size: 12pt;\">A cover letter and possibly a recommendation letter<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">Candidates for whom English is not their mother tongue must have a good level in written and oral English (courses and exams are in English).<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">Such a document is not necessary for candidates for whom English is their mother tongue, or who have validated a minimum of one semester in English during their Bachelor of Science. However, in both cases, the candidates must absolutely mention it in their application.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">Candidates should also preferably have a basic level in French.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">Several criteria will be taken into account for the selection:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 12pt;\">diplomas and grades,<\/span><\/li>\n<li><span style=\"font-size: 12pt;\">a strong interest for the sector adds value to your file. This interest can be shown by an experience in this field (internship, project, and experiences) and\/or explained in the cover letter. This will be even more important if you are planning to resume your studies or change your field of study,<\/span><\/li>\n<li><span style=\"font-size: 12pt;\">the professional project.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">Candidates might be invited to an interview with the heads of the Master.<\/span><\/p>\n<h3><span style=\"font-size: 12pt;\"><strong>Future career prospects\u00a0\u00a0\u00a0<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">The BDEEM Master provides its graduates with various career perspectives in management, as well as in all industries extensively using digital technologies and in need of behavioral tools but also in academia.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">It allows students to benefit from an internship placement support, a mentoring program, and numerous services support.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">The graduates will act in jobs such as global strategists, analysts in counselling companies, chiefs in marketing services, management consultants, government officials, economists in banks and financial organizations, human resources managers, etc. They can also do a PhD in Economics or in Applied Economics and Management.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ec647af elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ec647af\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cb3a600\" data-id=\"cb3a600\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0548446 elementor-widget elementor-widget-text-editor\" data-id=\"0548446\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: justify;\"><span style=\"font-size: 12pt;\"><strong>Contacts:<\/strong><\/span><\/p>\n<p><span style=\"font-size: 12pt;\">Karine BRISSET<br><\/span>Emmanuel PETERL\u00c9<br><a href=\"mailto:master-bdeem@umlp.fr\"><br>master-bdeem@umlp.fr<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-2418f8d\" data-id=\"2418f8d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7d811e elementor-button-success elementor-align-center elementor-widget elementor-widget-button\" data-id=\"c7d811e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/intelligence-economique-bdeem.ubfc.fr\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">BDEEM website<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d0f594 elementor-widget elementor-widget-text-editor\" data-id=\"3d0f594\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.ubfc.fr\/en\/formations\/masters\/\"><span style=\"font-size: 10pt;\"><span style=\"font-size: 12pt;\">&gt; Go back to apply<\/span><\/span><\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-804def3\" data-id=\"804def3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Behavioral and Digital Economics for Effective Management A program to train future leaders and academics in economics and management to a high level of expertise in the intersection between applied economics, management, behavioral tools and digital technologies. Outline of the program A highly specialized and interdisciplinary Master\u2019s degree program, in complete connection with applied research &hellip; <a href=\"https:\/\/www.ubfc.fr\/en\/formations\/masters\/master-bdeem\/\">Continued<\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"parent":45825,"menu_order":345,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-46675","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Master BDEEM - COMUE Universit\u00e9 Bourgogne-Franche-Comt\u00e9<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ubfc.fr\/en\/formations\/masters\/master-bdeem\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Master BDEEM - COMUE Universit\u00e9 Bourgogne-Franche-Comt\u00e9\" \/>\n<meta property=\"og:description\" content=\"Behavioral and Digital Economics for Effective Management A program to train future leaders and academics in economics and management to a high level of expertise in the intersection between applied economics, management, behavioral tools and digital technologies. 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